Jean Dujardin's New Movie Ads Are Too Sexy for Some

02/02/2012 at 11:35 AM EST

Oscar Nominations: Will Jean Dujardin's New Movie Hurt His Chances?
Mars Distribution
Jean Dujardin is Hollywood's hottest new heartthrob. But are his latest posters a little too sexy?

The Oscar-nominated star of The Artist appears in risqué positions in ads for his new French film, Les Infideles.

So far, the images have caused quite a stir in France – and they may even be pulled, according to the Hollywood Reporter.

"We already feel that this campaign is against the rules ... even if it relates to the subject of the film, a comedy about adultery," a rep for France's advertising watchdog told Le Parisien. "As a preventative measure, we've already counseled JC Decaux, who are in charge of the billboards, to take them down."

Dujardin, 39, won Golden Globe and Screen Actors Guild awards for his role as George Valentin in The Artist. And some in France have suggested this new scandal might hurt his chances at the Oscar.

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