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  • KATY PERRY photo | Katy Perry

Credit: Janet Mayer/Splash News Online

Updated: Saturday Nov 20, 2010 | 06:00 AM EST

KATY PERRY

Perhaps she should call her new fragrance Purr'-ple instead! The singer covers up in a jewel-toned Zac Posen shift dress in the hue, Miriam Salat bangles and a Valeska necklace at the N.Y.C. launch for the new scent, Purr.