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Paris turns seductress! Jessica gets romantic! Some of Hollywood's hottest celebs are launching signature fragrances. Shop the star scent that's right for you

  • PARIS HILTON: SIREN photo | Paris Hilton

Credit: Courtesy Parlux

Updated: Monday Sep 07, 2009 | 06:00 AM EDT By: Katherine Kluznik Rentmeester

PARIS HILTON: SIREN

"Siren is all about being sexy in a playful way," the heiress says of her sixth scent, which was inspired by the legendary mermaids of Greek mythology who lured enchanted sailors to their doom. "What girl doesn't want to have fun being a fantasy creature that men can't resist?" The tropical floral fragrance – with notes of frangipani, apricot nectar, vanilla bean and creamy musk – is ensconced in a mermaid-tail bottle draped with a bewitching trinket.