EXCLUSIVE: Kate Hudson's Wild Photo Shoot

Get a sneak peek at the making of her new ad campaign in Africa – and find out what the star had to say about everything from hair care to lion cubs! By Melissa Liebling-Goldberg

NATURAL BEAUTY

Hudson, whose line will donate 10 percent of all sales to WildAid, shares camera time with a cheetah. She tells PEOPLE, "I really have a thing about natural product. It's very difficult to make things that are completely organic and sustainable. David and I got so excited about making something like that. Making something conscious and making it good."