Stylewatch

Courtesy of Demi Moore

Demi Moore might be the not-so-secret inspiration behind — and face of — the Helena Rubenstein fragrance All You’ve Ever Wanted, but at the U.S. launch event for the scent in New York, the actress tells WWD that the relationship won’t end there. Demi reveals that she is in a “very deep and serious conversation” with the beauty brand about “giving me an opportunity to create my own line.” Although the star didn’t elaborate about what the line will encompass, she did talk about what motivates her to want to continue her role with Helena Rubenstein. “I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial,” she explains. Tell us: What type of beauty line do you hope Demi develops? –Kristin Larson

Seth Browarnik/Startraks

Juggling a shapely perfume bottle in each hand, Pamela Anderson, launched her much-anticipated first fragrances Malibu Blue and Malibu Pink in partnership with International Beauty Brands at the W Hotel in Fort Lauderdale, Fla. last night in signature sexy style. “Both fragrances are fresh, chic and luxurious — and totally inspired by the Malibu surf lifestyle that I love,” the former Baywatch babe told PEOPLE. “They are all-natural and embody my free spirit and passionate, ‘get in trouble’ side. Plus, the line is so affordable!” And cost was key for the actress, who wanted the products to be available in drugstores across the nation. “I am a drugstore whore,” Pamela continues. “I worship drug stores. You have to pull me out of them. My dream is for every woman to be able to go to her favorite drug store and buy an affordable fragrance which will make her feel sexy.” And the PETA advocate also made sure that the scents fit with her animal-friendly lifestyle. “Once we completed the product — the glamorous bottle, and the pink and blue packaging — and we were assured everything was ecologically perfect and cruelty free, I was ready to go for it,” she says, adding that a portion of proceeds will benefit the animal charity. Malibu Blue, which contains notes of wild berries and white florals, and Malibu Pink, which combines sandalwood, caramel and vanilla bourbon, range in price from $39 for a 1.7 ounce to $49 for a 3.4 ounce spray, and are rolling into stores now. Tell us: Will you spritz on Pamela’s scent?–Linda Marx

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Forget the couture! Michelle Obama continues to prove that style comes at every price point! To celebrate classical music at the White House last night, the First Lady joined husband President Barack Obama in a $199 sheath dress from Talbots. Get Michelle’s Talbots sheath for yourself at Talbots.com in classic cream like Michelle, navy or black.