MOMS ONLINE

• PEOPLE.com delivers moms—more than any other parenting site
• 2.6 million unique moms
• PEOPLE.com moms have spending power
  • Purchased children's clothes/shoes/accessories online Index 405
  • Spends heavily on clothing/shoes accessories Index 205
  • Purchased video games online Index 201
  • Purchase movie tickets online Index 212

Source: comScore Media Metrix, January 2009, females 18+ with children; @Plan Spring 2009, females with children