That’s quite a shower routine: Wearing nothing but a towel, the Old Spice Guy’s chest went viral in an online ad campaign that spiked the sales of Old Spice and launched the former football player’s acting career.
The , who famously packed on 30 lbs. to play werewolf Jacob, goes from cute to hot in one big-screen leap. “His torso remains so central a character it should be given its own credit line,” praised Time magazine of the actor’s physique.
Forget the fancy footwork – check out that trophy-winning torso! The self-proclaimed bad boy of the ballroom gives fans an abs-tastic show season after season on Dancing with the Stars. “He’s yummy!” his former partner Erin Andrews told PEOPLE.
“Being an actor is so hard. Being in shape is so hard, too, and being paid to get into shape is even harder – and you can quote me on all of those,” says the about bulking up for the Prince of Persia. What’s no joke: The amount of heat the star generated over his royally buff form months before the movie’s release.