updated 09/06/2011 AT 2:00 PM ET
•originally published 09/06/2011 AT 2:35 PM ET
The rumors were true: Ben Flajnik is officially the next star of The Bachelor.
As PEOPLE reported in August, the 28-year-old Sonoma winemaker, who famously had his proposal rejected by Ashley Hebert on the most recent season finale of The Bachelorette, will star in the next season of ABC’s The Bachelor.
Flajnik, who confessed during his proposal that, “Every second I spend with you makes me fall deeper in love with you. I want to thank you for allowing me to feel completely and utterly vulnerable and open with you,” is described as a “Renaissance man” in his bio.