updated 08/10/2010 AT 8:00 AM ET
•originally published 08/10/2010 AT 7:00 AM ET
Some people will do anything for attention – including running for mayor of Wasilla, Alaska.
The latest hopeful to toss his hat into the ring? None other than reality-star wannabe Levi Johnston, who hopes his campaign will attract viewers to his proposed TV reality show.
Johnston, 20, has paired with the veteran reality firm Stone and Co., already responsible for TLC’s Extreme Food Sculpting, to pitch a Loving Levi: The Road to the Mayor’s Office pilot, the production company confirms to The Hollywood Reporter.
Those with memory loss may need to be reminded that Johnston’s almost mother-in-law, Sarah Palin, was mayor of the small town (pop. 10,000) from 1992-2002, before becoming governor of the state.
Not that Levi appears to be seeking higher office. Besides tracking the former Playgirl model on the campaign trail, his show would also offer an inside look at his being a father to his 19-month-old son (with Bristol Palin) Tripp and his quest for a Hollywood career.
Speaking to Variety, Johnston said it was the producers’ idea – not his – to add the run for mayor to the show. Already hobnobbing in Hollywood, Johnston attended last Sunday’s Teen Choice Awards in Los Angeles.
Earlier, there had been talk of Johnston and Bristol Palin’s sharing their wedding and early married life with a reality-TV camera crew, but that potential plan went up in smoke when the two young parents went their separate ways last week.