updated 10/14/2009 AT 4:00 PM ET
•originally published 10/14/2009 AT 4:50 PM ET
As the four major broadcast networks prepare to roll out a week of scripted programming Oct. 19-25 that will highlight volunteerism, stars like Faith Hill are calling upon fans to stand up and serve.
In a new spot for the Entertainment Industry Foundation’s volunteer initiative, iParticipate, Hill tells viewers, “Now is our time to work as one … What will you do?”
The PSA airs Wednesday at 10 p.m. on NBC. Or you can watch it here on the iParticipate site!